The Invisible Coating: What’s Really Lurking on Your ‘Organic’ Produce?: Enter Organipeel. A product by Apeel Sciences, this shiny new “miracle” promises to keep your fruits and veggies fresher for longer. Sounds like a dream come true. But scratch the surface, and the story gets unsettling fast. Founded in 2012 with backing from the Bill & Melinda Gates Foundation—a name that raises eyebrows for plenty of reasons—Apeel has become the darling of celebrity investors and media hype. Their secret weapon? A plant-based coating that’s supposed to slow spoilage naturally.
The Invisible Coating: What’s Really Lurking on Your ‘Organic’ Produce?: Enter Organipeel. A product by Apeel Sciences, this shiny new “miracle” promises to keep your fruits and veggies fresher for longer. Sounds like a dream come true. But scratch the surface, and the story gets unsettling fast. Founded in 2012 with backing from the Bill & Melinda Gates Foundation—a name that raises eyebrows for plenty of reasons—Apeel has become the darling of celebrity investors and media hype. Their secret weapon? A plant-based coating that’s supposed to slow spoilage naturally.

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