The Africa and Middle East Automotive TPMS market is poised to grow at a CAGR of 12.59% till 2020. TPMS is an electronic system intended to note the air pressure inside the tires of every type of vehicles. TPMS gives the real time information to the driver of the vehicle through a pictogram display. The multifunction display in the instrument cluster gives a quick and convenient way to check the tyre pressures. The economic development in the region largely attributable to high oil prices, low interest rates, increased private sector activity and government spending would help to augment the demand of safety assisted luxury passenger vehicles. Thereby, the market for TPMS is expected to significantly grow during the forecast period driven by the growth in the passenger segment vehicles.
In recent scenario, automotive safety systems in Africa and Middle East have improved to become advanced and efficient. Increasing adoption rate for automotive safety systems such as TPMS has reduces the number of accidents and lowers the impact of accidents on people. To address the region’s high rate of traffic accidents and curb subsequent fatalities and injuries, Middle East governments have started adopting a multidimensional road safety strategy, to encompass all the aspects of the road safety value chain. More investments and interventions from Government are directed towards crash prevention. In many MENA countries, for instance, over 70 percent of accidents result from driver error or negligence, or due to inadequate driver education. Thereby vehicle standards play a major role in preventing crashes given the signi?cance of lighting, braking, and handling, along with other active and passive safety systems which include various other sensor technologies like TPMS. The problem was prevalent due the lack of a uni?ed vision among concerned ministries, private stakeholders and authorities in Middle East, leading to insuf?cient coordination and ineffective interventions for the last 8-10 years. But with the growing emphasis of the Governments in complying with the safety norms to that of Europe and North America, the countries have started to mandate vehicle safety norms. Thereby, the demand of active safety systems like TPMS would significantly spur up in the forecast period.
The TPMS is also extensively used in the heavy commercial vehicles like that of trucks and other heavy vehicles to avoid heavy collision and accidental damages. High incidences of accidents and growing awareness among the fleet operators about the safety systems in automotive would help to drive the demand for automotive TPMS in the region. TRW in 2012, had launched the Tyre Pressure Monitoring System (TPMS) for the Commercial Vehicle Aftermarket segment, exclusively in the Middle East.
Though TPMS market in this region is at its nascent stage but the market would be highly driven by the international manufacturers looking for consolidation and strategic acquisitions in this region to attain the economies of scale in production as well cater the OEM market in the region. The crash test results released by the Africa and Middle East- IIHS reveal that the safety levels of the popular vehicles sold by some of the global OEMs in the region are way behind the industrialised countries and below the international standards. However, there has been some progress with more cars achieving a three-four star safety rating and some international OEMs making safety systems like air bags and TPMS standard in the models tested. The lack of UN based vehicle safety standards across Africa and Middle East and the absence of vehicle testing laboratories and other infrastructures making it hard for governments to be sure that all OEMs maintain the quality of the vehicles being sold in their markets.
The awareness of TPMS systems among consumers has also been low in the region affecting the growth of the market in the region. However, with the growing safety concerns among consumers, coupled with the demand of passenger vehicles, the demand for entry-level vehicles equipped with safety features is expected to increase during the forecast period. The market is expected to be driven by the increase in demand from the passenger and commercial vehicles from countries like UAE, Saudi Arabia, Egypt and South Africa. The car sales market in the Middle East is expected to grow significantly fast compared to the North American and Western European markets. Major vendors include Schrader, Hawkshead Systems, ZF TRW are some of the dominant players in this region.
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